Business Life Cycle: How Does Marketing Relate to Growth Phases?

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How many stories have you heard of people who gave up on their entrepreneurial ideas or didn’t succeed with their small businesses? Do you know of any brands that were successful and no longer exist today?

It is very likely that you have remembered at poland mobile database one case for both situations. This happens because the life cycle of a company follows a pattern that repeats itself frequently, from before the initial investment until when it is no longer successful.

In this article, we explain the main growth phases of a company and how marketing is related to this. Stay tuned!

The importance of knowing the company's life cycle
Entrepreneurs generally have amazing ideas that come from market observation or strong intuition, and they decide to pursue their dreams. They invest in products, create a website, hire professionals and offer their solutions to potential clients, even before registering the company.

While this is inspiring, aren’t they moving too fast? And when the company finally starts to grow and start to reap the first fruits, should the strategies and priorities remain the same?

Understanding the context in which the company operates is important precisely to answer questions like these. It is important to know who the target audience is, the seasonality of sales , who the competitors are and the economic situation of the country. However, it is also essential to take into account the company's life cycle to create an effective strategic plan that guides the brand towards its objectives according to its maturity.

Think about it: does it make sense to invest weeks in creating materials for loyalty campaigns if your company doesn’t even have a single customer yet? What if you launched a Minimum Viable Product before increasing your inventory?

What might have become of Apple if it had continued to sell only desktop computers when it faced difficulties? How might Blockbuster have responded to the solutions that emerged?

These examples, in fact, show how marketing strategies are directly related to the company's life cycle. Without knowing where you are, without analyzing the environment, it is very difficult to know what to invest in and what results to expect.