Conclusion
Get social in business focuses mainly on guidelines for business goals. I find this book a bit more balanced than Get social! Online networking for beginners , which was intended more for individual use. The positive, enthusiastic way of writing is identical and the great strength of the author. In all its compactness, it is a complete orientation guide that addresses most questions list to data (see my list above) of companies that are still searching.
Being functional and authentic, do they go together?
There is still one question that the book leaves me with. Suppose: a company invests in social media. Employees are allowed to tweet, Facebook and LinkedIn as individuals (so not as a brand!) for part of their working time. Does the company then 'own' the output, as is the case for other products that are made in function? And more importantly: what does it do to the authenticity if people in return have to clearly commit themselves to the organization as ambassadors? That is where it still hurts, in my opinion.
Get social in business
I cordially invite companies and employees who have already clearly arranged this together in the spirit of social media to come and explain it here.
Author : Jeanet Bathoorn
Publisher : Scriptum
Year : 2012
Number : ISBN 9789055941193
Media type : book (280 pages)
Price : € 17.95 (also available as an ebook for € 9.99)
Order : via Managementboek (aff.) and other bookstores