After discussing the origins , workings and orchestration of digital stories in three previous articles at the end of last year, we now arrive at the next step. The step that comes after telling the story: the true art of conversation.
Ultimately, you are of course looking for interaction and the essence of interaction is that you can listen well and respond to reactions. Those reactions can provide you with new hooks and new opportunities to give your story a new twist.
The art of conversation
And that brings us to the art of conversation. And that is different on the internet than in real life . list to data Here it is all about human reaction, without being able to look each other straight in the eye, without being able to physically hear and perceive the intention with which things are said.
You only have the words to work with. A smiley perhaps, which gives the plain text some meaning. Proactively responding to current events yourself, responding well and adequately to reactions and especially knowing how to interpret them well is a true art when all non-verbal communication is missing.
Non verbal communication
Non verbal communication
Because how do you do that? Even after reading both The Conversation Manager and The Conversation Company by Steven van Belleghem , you're still not there. Observe as a manager, facilitate as a brand, respond as a human being? Open, authentic and positive?