Enable Hyper-Targeting - location, demographics & psychographics
Digital marketing gives you the ability to target specific audiences through segmentation. What this means is that you can target individuals based on their location, demographic (e.g. gender, age, job role) or psycho email marketing lists australia Sgraphics (goals, desires, interests) in your online marketing campaigns.
But before you target anyone, you need to know who you want to connect with. The way to do that is to define a buyer persona. Put simply, a buyer persona is your ideal customer. That doesn’t mean it’s just one individual, you can have a few personas to reflect your diverse audience.
Understanding your audience means that you can tailor content and reach out on the channels that are relevant to that persona.
Forget about putting an ad in a magazine or paper and wondering who reads it, or handing out flyers in a busy shopping mall wondering if anyone uses the discount. A huge benefit to digital marketing campaigns is that they are trackable and cost-efficient.
Across your campaigns, whether it’s paid search or display advertising or social media, you can put a cap on spending to keep track of costs. This means you can set a daily, weekly or even monthly budget so you stick to what was agreed on and never overspend.
The best way to do this is to plan your budgets from the start and work out your limit for a certain period.