Building an Employer Brand Message

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Connecting the work of Marketing and Sales to build differential forms of relationship or experiences valued by internal and external collaborators will be a priority for companies that want to adapt to changes, moving away from offering “products and jobs” and starting to offer experiences, for customers and employees. This is when we begin to see concepts in the world of HR that are closely associated with Marketing such as Employee Experience, Employer Branding or even Inbound.

The B2B or Industrial company, even more entrenched kuwait phone number owner in its silos, needs to PROMOTE the joint and transversal traction of Marketing and HR by working together on the same processes if it does not lose competitiveness.



Based on our experience as Mentors, Consultants, Trainers and Interim Managers in B2B Marketing and Sales, we detail 6 very specific operational lines to illustrate how Marketing can help HR to attract and retain internal and external collaborators today.

Working in an Industrial or B2B company no longer has to be boring, but the reality is that many people think it is. This is a problem for attracting talent and Marketing can help manage it by correctly working on the message and the way to spread it.