It is not necessary to go around in circles to give a resounding answer: Yes.
In 2017, Google began to raise its voice in favor of the importance of usability and better user experience as essential factors to increase positioning.
Since then, certain terms have been treated as key elements in a good SEO strategy: accessibility, readability, content, usability and, especially, responsive design related to optimal content display via mobile devices.
Is this a whim of Google? No, actually, it is a great necessity. The search engine wants content to be of the highest possible quality and to make it easier for users to find what australia email address list they are looking for or want . A goal that benefits all interested parties.
In short, usability and user experience are two environments that must be worked on and optimized in the best possible way. Don't know where to start? Keep reading, we'll tell you a little more about the importance of these two concepts in your strategy.
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What is web usability?
In simple terms, web usability can be defined as the ease with which a user can read, navigate and interact with a web application or website.
A website that is difficult to navigate will experience a higher bounce rate and a lower conversion rate, which is not a good idea if you want to grow.
It is especially important in Google Ads. Google Ads evaluates the usability of the landing pages of the published ads . It is an indicator of the quality of the Google Adwords account. The usability of the landing page is one of the factors that contribute to determining the Quality Level .
Usability is based on three fundamental principles:
Ease of use : Everything related to the effectiveness of the website to offer the product or service. The fewer steps the user has to take to achieve a certain objective, the better the website's usability will be.
Ease of Learning : Ability to interact easily in all the paths that a user can take. The consistency of this ease throughout the web is a key element.