So you need to be realistic about setting goals. It usa telegram accounts is often said that the ideal situation is a few percent churn per year, but you always have to consider individual circumstances, such as the market situation or industry.
Find out what causes churn in your company
Before taking action to reduce churn , it is necessary to conduct an in-depth analysis of the reasons why customers decide to abandon our services or products. This analysis should include not only the direct reasons for customer churn, but also hidden factors that may influence their decisions.
As already indicated, even if one aspect is of particular importance, there are often at least several reasons for churn. It is worth examining issues related to the quality of our products or services, as well as communication with customers, after-sales service or the actions of competitors. Only by thoroughly understanding the reasons for churn will we be able to effectively prevent churn and introduce appropriate improvements to our offer.
The analysis of reasons should be as broad as possible. Verification of numerical data, such as churn rates or trends in customer resignations, is crucial (it may turn out that, for example, the greatest number of customers always leaves in the winter, so it is worth organizing a sale or providing a special offer then). But that is not all. Qualitative research, including interviews with consumers and surveys, will also be useful.
It is important that we have a complete picture of the situation and understand the motivations and needs of our customers. Only then will we be able to take effective corrective actions and reduce the churn rate.