These acronyms have become a fundamental pillar in many different disciplines of digital marketing, mainly in SEO positioning, since optimizing the loading time of a web page generates greater traffic.
But why is it so important? To explain the importance of website performance, we give you some data provided by the largest search engines of the moment:
Yahoo claims that a 0.4 second delay in loading any website results in losses of between 5% and 9%.
Google explains that those 0.4 seconds generate a drop of more than 0.5% in searches per user.
Bing also makes its statements japan whatsapp number list regarding the WPO and indicates that a 2 second slower page implies a 4.3% reduction in users.
Now you know why WPO is important, but… what does WPO mean exactly? What are the advantages of improving the performance of a website? How can it be improved? How does it affect SEO positioning?
We answer all these questions throughout the article!
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What does WPO mean?
What is WPO? WPO (Web Performance Optimization) is a concept related to the loading times of a website. Explained in more detail, we can say that WPO refers to the ability of a website to display all of its content to users in the shortest possible time.
To fully understand this concept, it is important to know how to differentiate between a web page and a website. The latter refer to a set of pages. Therefore, if we want to optimize the loading time of a website, it will be necessary to optimize each of the pages that make it up.