Krug describes the first book as being abo australia business email lists t how to think about usability, whereas Rocket Surgery Made Easy is about how to do it - covering the process of improving web site usability though user testing. It's highly recommended that before you start designing test and recruiting users, you give this book a read; if you're not planning any user testing just yet, then read it anyway to remind you why you should. (Buy 'Don't Make Me Think' online from: Amazon US or Amazon UK.
) (Buy 'Rocket Surgery Made Easy' online from: Amazon US or Amazon UK.) Always Be Testing: The Complete Guide to Google Website Optimizer - Bryan Eisenberg & John Quarto-von Tivadar Complementing Krug's books, this text focuses on using Google Website Optimizer to set up tests for Conversion Rate Optimisation. Beyond the simple technical aspects of how to run a test with the tool, it teaches how to use an understanding of the buying process and creating strong offering to make websites more powerful.