You should also make sure that there are no missing title tags (when the title tag is blank).
You can find all of these issues flagged in your Site Audit report and they can be fixed by updating and improving your page title tags.
28. Find and fix duplicate and missing meta descriptions
Although meta descriptions have not been a direct country area code philippines ranking factor for many years, they do appear under title tags in search results.
Simply put, it's your meta description that encourages a user to click on your result over someone else's and can positively or negatively affect your organic CTR.
If you don't have a meta description, Google will display some of your page's content, which could include navigation text and other elements and not be appealing. If you have duplicates, there's a good chance that there isn't a unique description that will encourage clicks.
Keep in mind that Google rewrites meta descriptions 70% of the time to fit users' intent. However, you should always write one that encourages users to continue reading.
29. Find and fix multiple H1 tags
A page's H1 tag is the main heading for your content, and there should only be one per page.
The site audit report will flag pages that have more than one H1 tag, and you should take the time to sort this out to ensure that only one exists on each page.
The most common reason for multiple H1 tags is that your site's logo is inside one, as well as the main heading of the page.