Persuade them: once you've described SEO, this gives

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Something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side. Ask them: I've tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation. In addition, you should remember to give back to each of these stakeholders. There'll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success.


Inspiring people in this way leads to their ong russia email list oing commitment, and a successful organisation full of motivated, happy people. CEO Their role: Responsible for the whole company; interested in the 'big picture' and needs to be able to justify decisions and costs to the board and shareholders. Persuade them: SEO gives a competitive advantage in attracting visitors and customers. Though it requires an initial push of effort, and ongoing resource, the work will show a demonstrable ROI, they'll be provided with regular figures for the board about the profit generated by SEO efforts.




Ask them: if there are any questions or objections they have, so that you can answer / resolve them. It can be important to get senior management to understand and appreciate online marketing, both so that they can approve investment in it and so that they will enthuse about & promote the project internally. CTO Their role: Responsible for developing technology within the organisation and we'll assume in this case responsible for the organisation's website and online development.