TG Data Set

Continuing with the same example that illustrates the idea of ​​New Marketing, we also find other ways of achieving Marketing objectives that help everyone. The textile company ECOALF launched this "offer" on Black Friday

What do you think they prefer: a short-term forced sale or strengthening ...

We can also implement non-declarative techniques such as Ethnography (Focus Groups), Neuromarketing, Design Thinking, etc.

In BtrueB's specific experience, in B2B environments, we apply ethnography by visiting clients with salespeople. We also hold internal team meetings around the Customer Journey ...

that is highly adapted to these needs. We are talking about products or services (of course) but also digital tools or even services that allow adaptation and differentiation but, above all, to solve specific problems.

this phase is essential. Our lifelong salesperson has been “cannibalized” by ...

In internal career plans. Connecting a Marketing and Sales Mentoring (integrating Strategy, Customer Experience and Digital Marketing) with the objectives of the position and the person's skills is something that can be very "customizable" in a tailored action plan.

Good Marketing and Sales ...

In terms of the process , the operational roles of each party in the value chain must be clearly understood and differentiated by each party. We will detail them below.

For all these reasons, today we highlight 5 key points in this new cell phone number lookup philippines form of relationship ...

It's time to talk about technology and how to use it correctly. It can be very valuable when making decisions if we know how to extract and analyse data correctly. We obtain this information thanks to big data or through customer interactions. Artificial intelligence is responsible for associating ...

Connecting the work of Marketing and Sales to build differential forms of relationship or experiences valued by internal and external collaborators will be a priority for companies that want to adapt to changes, moving away from offering “products and jobs” and starting to offer experiences, for ...