TG Data Set

In business, regardless of a company's size or sector, understanding the audience is not only a competitive advantage, but a fundamental necessity. Market segmentation emerges as a powerful tool that allows companies to identify and focus on the most valuable consumer groups, thus optimizing their ...

Today, everything is on the Internet: our banking data, our health data, our personal data, our photographs… Even government information is on the Internet. This makes individuals, companies, governments, etc., vulnerable to cyberattacks.


For everyone, a cyber attack is a terrible act. It can ...

Content Marketing , in addition to guiding your readers through the sales funnel, has the great ability to improve your brand image. Yes, Content Marketing and Branding are two strategies that go hand in hand.


One of the most notable features of Content Marketing is its high conversion power at a ...

If you are involved in the graphic design, web development , SEO , or digital marketing sector in general, you have surely heard of WPO , that is, the website optimization process .


These acronyms have become a fundamental pillar in many different disciplines of digital marketing, mainly in SEO ...

In 2015, Instagram gave businesses the opportunity to generate brand awareness and increase sales by creating company profiles. Today, it is the social network par excellence for generations Z and millennials, and various studies have shown that its engagement is higher than that of other social ...

Can a website's design affect its ranking in Google search results?

It is not necessary to go around in circles to give a resounding answer: Yes.

In 2017, Google began to raise its voice in favor of the importance of usability and better user experience as essential factors to increase positioning ...

Proactive customer service
Customer expectations
Interaction with customers
Customer satisfaction

Customer Analysis
Have you ever wondered if it is worth doing a customer analysis ? Here we answer yes!, since the current market dynamics demand constant monitoring and a focus on the customer that ...

Organizational climate diagnosis
Diagnosing the organizational climate allows you to identify a company's strengths and weaknesses with respect to the work environment. It is a proactive measure , the aim of which is to identify the obstacles to overcome and make everyone feel welcome in the office ...

What is customer loyalty?
The concept of customer loyalty refers to a company's ability to retain its existing customers and have them return to purchase its products or use its services in the future.

By definition, customer retention is about creating long-lasting, satisfying relationships with ...

Zendesk's annual CX Trends report shows that 70% of leaders are completely reinventing the customer journey
Zendesk, Inc. today released its annual Customer Experience (CX) Trends Report , the findings of which signal a rapid transition toward intelligent CX. In this era, the shift toward AI-powered ...