TG Data Set

An example of how various national brands have implemented this strategy are BCP, Pacífico Seguros and Sodimac.

• Credit Bank of Peru (BCP)

In April 2021, Banco de Crédito del Perú (BCP) launched the web series 5to Piso, and in 2022 it launched Dra. del Ahorro to educate and entertain its audience ...

The current picture of Peru does not offer a good economic outlook: the World Bank's growth estimate was reduced from 2.6% to 2.2% for 2023 and the latest record of the global uncertainty index placed our country among those with the worst average in Latin America. This balance has put even the most ...

In Peru, there are many companies that have successfully implemented content marketing strategies and have been able to continue growing. ABC de Pacífico is an emblematic case of good marketing practice. How did they do it? What actions did they apply? What benefits did they obtain?


One of the ...

Always-On Marketing is a strategy that seeks to be constantly present to audiences in order to generate a permanent connection in the market based on a relevant content hub. In the context of great digital competition between brands, many of them have chosen to implement this type of initiatives ...

the most important element to make it successful: the human talent that will be in charge of carrying it out.

Having highly trained professionals who are experts in developing quality content is essential for your company to effectively reach out to your clients and potential clients, and thus meet ...

By 2024, Google Chrome will begin a progressive rollout to restrict third-party cookies in its browser. This move adds to the restrictions already implemented by Apple in its operating system and browsers such as Mozilla Firefox and Brave, all committed to protecting the privacy of their users ...

If you think that your content is seen by very few people or that it stops receiving visits over time, then it is time to create evergreen content . The term means “always green” and refers to timeless content; that is, it does not lose validity or relevance over time. In addition, it is of quality ...

and supporting the purchasing process. Since the digital channel is essential to achieve these goals, the website itself plays a central role. Content creation must integrate an SEO (Search Engine Optimization) strategy to properly index the keywords most searched by key audiences.

While AI is not ...

In content marketing, creating effective and optimized content is essential to attract traffic, increase online visibility, establish authority in the field, and also for business processes. Hence the need to always be up to date and aware of new trends in this field in order to offer the best ...

e years ago, respected marketing strategist, thinker, and bestselling author Mark Schaefer published a book called The Content Code , in which he posited that to be successful in content marketing, it was crucial to not only create quality content, but also implement smart strategies to amplify its ...